Sara's News from Husqvarna Viking Convention - June, 2009

Husqvarna Viking unveiled lots of fun, new products at convention:

• 4D ExpressMonogram Wizard software for users of 4D Embroidery, 4D Embroidery Extra, and 4D Professional Embroidery.  This software allows you to create unique monograms and names that show your style and personality.  For that extra touch, embellish them with decorative frames and flourishes.
• Inspira Monogram & Vision is Husqarna Viking’s software program for those who do not have the other 4D Embroidery modules.
• New Feet:  The Changeable Dual Feed Foot is a walking foot that have exchangeable plates for particular sewing functions:  the straight stitch plate that allows normal straight sewing and the zig-zag plate for sewing wider decorative stitches with the dual feed foot.
• A separately purchased plate for stitch-in-the-ditch sewing when placed on the Changeable Dual Feed Foot.
• The new Texture Hoop for embroidery using ribbons and yarns to enhance the chosen embroidery in the hoop.  Special clips hold yarns and ribbons in place while you embroider using this 150 x 150 mm hoop.
• Up-date for the Designer Diamond that has about 100 new stitches.  These are found in the D, H, and N menus and in the totally new Z menu.  The Z menu is filled with decorative stitches from other menus but this time with the capability to taper the beginning end as well as the ending stitches.  Thus you can creatively appliqué and sew.
• Flat Felled Seam Foot is one that helps in making this style seam used especially in garments.  The foot turns and guides the fold-over of the seam making it easier to achieve an even straight seam.
• Many new embroidery design collections from Husqvarna Viking, Inspira and Cactus Punch.  Included are thread velvet designs; Majestic cut-work designs; projects in the hoop to Hoop, Sew and Go; yarn couching designs; and more.
• Emerald 203 is a new model Husqvarna Viking computerized machine with fabulous features and stitches.

Designer SE Limited Edition Upgrade

Are you looking forward to the upgrade to your SE to automatically trim jump stitches, allow you to specify a stitch number to go to, and tell you the time left to complete the embroidery (among other features)? Downoad to your Designer SE the software upgrade that was recently released or take advantage of the Jump Stitch Trim Command by upgrading your hardware (call store for price and details).

Our experience is that SOMETIMES, NOT EVERY TIME there can be a few "sticky" points with the installation of the updated hardware of the DSE's if the machine needs cleaning or some of the settings are not exactly on the dot. For this reason, we must do a basic service on your machine and at that time install the updated hardware. (DSE's that have been serviced in the last year or are less than a year old usually are okay for a quick installation and do not need a basic service.)

Bobby is asking that you call in to say when you are ready for your service/installation. He would like a "steady stream" of these machines, not a "gully-washer" of them. H&C and VSQ will have a log of calls and projected availability. Be sure to call before bringing in your machine to ensure you can get it back in a timely manner.

Show off those Gifts!

Are you making wonderful gifts for holiday gift giving? Let us hear about them by bringing in the gift to show us or by sharing the ideas with us. We love hearing about how you are using the items that we offer for sale and the variations that can be made on the ideas we have. We would like to photograph your projects and share those on the web site giving you the recognition for having done the work.

SVP Worldwide Partnership with Martha Stewart Living

Last year Husqvarna Viking became the key link in a new company that is currently the largest sewing machine company in the world. The initials stand for Singer, Viking, and Pfaff. Since that time there have been a number of exciting new products and marketing programs that will further enhance the line of Husqvarna Viking products as being the top brand in their class in the market.

On April 3rd it was officially announced that SVP Worldwide and Martha Stewart Living Omnimedia, Inc. announced a long-term endorsement by Martha Stewart of SVP's sewing machine lines under the SINGER®, HUSQVARNA VIKING®, and PFAFF® brands.

“Martha Stewart's long-term endorsement of the SINGER, HUSQVARNA VIKING, and PFAFF brand lines is confirmation of the company's success in designing, producing and providing easy-to-use sewing machines," said Don Fletcher, President of SVP. "Martha brings extensive experience and a passion for sewing to our newly formed relationship. Our shared vision to inspire the sewer and elevate creativity will provide endless possibilities for sewers."

This is exciting news for all of us in the sewing community.